Likely the best place to start this Blog, is to explain just what Hot Cherry Review is all about. Or better still, what vision we have of it being. (Where it will end up, we know from experience, could be much different, though, that really is the fun of the journey)

Here is the premise surrounding this project - Shopping is hard work. Knowing when you are getting a good deal or the rush is even harder to. As a result, it is so much better to have the assurance of a referral. It could be someone you've just met telling you where they scored the hottest boots of the season at the best price or your best friends sharing his experience of his latest vacation.

Whether it is good, bad or indifferent, we thought it would be 'nice' if knowledge like this could be shared. What we did not want was to develop a site, fueled by paid content, made to look like 'independent reviews'. There are already plenty of those sites out there for you to use.

The other thing that we really wanted to ensure was that this site allowed reviews, both good and bad. If a company or retailer has screwed up, we think that is something that needs to be shared. Our reviewers will do it of course with the utmost respect. Remember good service needs to be rewarded - bad service needs to be talked about.

As for guidelines - really there are very few outside of the standard protocol online.
#1) Opinions are for sharing, vendettas are not.
#2) Always remain honest and fair.
#3) Never, no matter what the circumstance use profanity.

If you are reading this and think to yourself; 'hey, I'd be a good Hot Cherry Reviewer' pop us a line and let us know - we are always looking for 'hot spotters'.

Hot Cherry Review is for sharing, so share away - send us to your friends, family and co workers, for that matter to anyone you think might be interested.

Oh and the name – we hope you like it. We wanted something that said it all – hot finds, hot deals, cherry picking the best!