
'Preloved' - Montreal, Toronto and Vancouver
Here is what we want to share with you about the clothing find.
Julia Grieve is the founder of this wonderful offering. Once an international model now a business woman with three stores and 10 years of experience. Devotees of Preloved’s style are include models, actors, and musicians such as Shania Twain, Hillary Duff, Minnie Driver, Kate Hudson and Daria Werbowy. You might recognize Julia from one of her many appearances on The Dini Petty Show or Canadian Living - oh and she is the host of 'Diva on a Dime'.
Peter Friesen grew up as the youngest child in a Mennonite family of nine, he moved to Toronto at age 20 and entered Ryerson University’s Fashion Design Program. His co-op work placement was at Preloved (already pioneering the concept of re-designed vintage).
Preloved's creations are inspired by the restrictions of vintage clothing, Peter creates future-wear for the daring — beautifully rebuilt out of clothing from the past. Scraps of forgotten workpants reappear as an evening gown for the elegant, bed sheets are re-born as stunning summer dresses, over 20 waist-bands of vintage denim jeans are sewn together to become a classic pencil skirt.
Why we like these guys so much - simple. Fashion is in our minds an expression of self and our own beauty, that which we wish to share with the outside world. Fashion is art and creation all poured into functional. In very simple terms - Preloved is fun, cool, unique and environmentally friendly - how can you beat that?
How to find them: check out the Preloved website for locations, more info etc.